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Is your Brand Unforgettable?
If you have a hard time answering the question, then you need to read this post. Brand recall is the secret sauce if you want to remain steady and flourishing in your business for years to come. You need to have people remember you. You need to have people think of your brand first whenever they would need something that your brand offers. But before you get to do that, you need to be known first. People need to know first that your brand exists. And it is this getting-to-know process that can get tricky. Misguided businesses even miss the sweet chance to use to the maximum hilt. Don’t be misguided. Use your time wisely and do everything you can to boost your brand. To help you do this seamlessly, we have this article made especially for you.
How long does it take for a Business to Establish its Brand?
When done well, it only takes 4 weeks to 6 months for any business to have an established brand. It is during this magic period that you should go all out in ensuring that your brand is not only known but remembered. This is the reason why brands use celebrity endorsers and influencers in their marketing campaigns. They are in essence using the celebrity or influencer’s fame to be related to and unforgettable as well. Not all brands have the financial means to afford a celebrity endorser or influencer. Luckily, it’s not the only means for a brand to be fully known and truly forgettable. To be easily and fully remembered by your audience, you simply need to do the following:
1. Be Green
Today’s consumers are more socially aware. It’s 2022 and running a business is not as simple as it is. Today’s consumers are extremely socially conscious. It’s impossible for a brand to succeed today if a brand is not ethical and environment-friendly. Consumers today love making good purchasing decisions based on their beliefs and moral dictates. If a brand is not good and is not bold in showing that it is exerting effort to make ethical and environment-friendly decisions, that brand will be in trouble. Research shows that today’s consumers are 54% more likely to be loyal to a brand if a brand is environmentally responsible. Hence, to be unforgettable and to truly stick to your consumers’ schema, your brand needs to deserve it. You need to be good and environment-friendly. You need to make business decisions that are environmentally-friendly and socially just. This can be done across all endpoints. You can start with the use of recyclable materials and sustainable goods.
2. Have a Social Media Presence
You’re missing out on growth and the possibility of unlimited reach if you’re not investing in social media. Today, 4.62 billion people use social media on a daily basis. You’re missing the chance to be known and remembered by 4.62 billion (and counting) if your brand does not have a social media presence. A social media presence is pretty simple. Its ultimate goal is for your brand to be visible and seen in all things digital. Your brand simply needs to be present both offline and online. Do this by having official profiles on different social media platforms. Boost it by releasing regular content that tells your target audience that you’re very much active, able, happy, and ready for business.
3. Aim for Emotional Connection
As the saying goes, a person can forget what you said but he or she will never forget how you made him or her feel. Have people remember your brand by connecting with them emotionally. Your brand will be unforgettable if it is seen as something that actually has a heart. Don’t be fooled and quick to think though that you need to use sad emotions. You can use all kinds of emotions! You can even use humour! Most of the best-selling ads are actually the funniest. You can also connect to your target audience by telling stories. Narrating how your brand started is the best way to reach out and create warmth between you and your consumers.
4. Highlight Benefits
What Benefits does your Brand Offer?
You’re sleeping on a pot of gold if you’re introducing your brand without going all out in enlisting its many benefits. Consumers need to know the good that they will get when they purchase your goods and services. Consumers need to know the perks and advantages that they will enjoy if they will connect with your brand. Always align your brand with all the benefits that your consumers will enjoy when you’re introducing it and making it known by many.
5. Freebies
It’s hard to forget a person, let alone a brand, who gives away free stuff. Investing in promotional items will launch your brand in ways you never imagined. They are a solid means of showing appreciation for your consumers’ patronage. Your consumers will keep coming back if they know and feel that they are appreciated. Knowing that they are appreciated is different from feeling that they are actually appreciated. It is the promotional gifts that spell the difference. The sense of feeling appreciated creates a solid emotional connection between consumers and your brand that is simply hard to replicate. This is because freebies and promotional gifts are tangible and experienced. Anything that can be touched and sensed is always 500% more effective and felt. Hence, if you want to be remembered by 500% more, opt for something physical. When looking for a freebie, choose one that will speak of your brand and be compatible with your consumer’s lifestyle. You can look for a custom branded backpack supplier in Perth if you want to give away something that your consumers would actually use and enjoy. You can never go wrong with bags.
References:
The Increasingly Socially Conscious Consumer
https://valassis.com/blog/the-increasingly-socially-conscious-consumer/
Global social media statistics research summary 2022