When you’re trying to get people interested in a product or services, making sure they understand what you’re trying to sell is essential. Customers are bombarded with countless brands, products or services, and if your marketing is full of complicated jargon and overly complex subjects, many will lose interest and go elsewhere.
It’s vital therefore that marketers learn how to take complex subjects and make them easy for the customer to understand. There are several methods you can use to ensure that the customer knows exactly what your product or service does and how it can benefit them.
Table of Contents
Know Your Audience
First and foremost, it’s absolutely vital that marketers understand who their target audience is. If you’re a B2B marketer, then you may be able to get away with using technical jargon with your customers but attempting this in B2C will likely lead to a loss of interest. Before marketing your product, you should conduct thorough audience research, so you know the people you’re trying to reach.
Talk to Your Audience
Once you’ve identified your audience, talk to them first so you can get a better idea of their needs and how your product can satisfy them. Talking to a non-expert customer who has used your product will most likely give you a clear and concise answer as to why the product worked for them, which will give you a better idea on how to make complex subjects easier to understand for your customers.
Create a Webinar
Webinars are an essential tool for any marketer. But what is a webinar platform, and how does it work?
A webinar platform is a piece of software that allows companies to connect with customers in an easily accessible setting. Webinar platforms differ from video conferencing tools in that they allow for a greater amount of audience participation. This can take the form of polls, questions and idea storming.
Webinars are a great way for marketers to reach out to potential customers and allow them to take on valuable feedback from customers, allowing them to make complex subjects significantly easier to understand.
Use Reviews and Testimonials
When a customer is interested in something you’re offering, bombarding them with technical jargon is an easy way to get them to switch off. Using feedback that you’ve received from past customers, you can explain your product in a simpler way that is significantly easier for your customers to understand. Use reviews and testimonials from other customers, who are less likely to use technical jargon and will instead get straight to the point, to get a better idea of how to market your product to the average consumer. If you’re using a landing page then putting these reviews on there is a good idea- customers tend to trust user reviews, and hearing about the product from someone similar to them could make them more interested.
As you can see, making complex subjects easier for customers to understand is critical when you’re trying to market a product or service. By using these techniques, this can help you to avoid pitfalls and keep the customer engaged.
