Table of Contents
Growing Popularity of Tiktok
The TikTok app has seen a significant increase in popularity since its inception. It is said to have more than 800 million active users, with the United States being the most popular country, with approximately 100 million downloads. With so many kids using this platform, it has the potential to push music like Taylor Swift’s, products, and marketing campaigns. However, because it is different from traditional advertising, it has perplexed many manufacturers who are confused about how to use the system to generate revenue and new visibility. Others, like Nike, ABC, and Google, have adopted the program and run TikTok ad campaigns. However, TikTok can do so much for your business, you can advertise on tiktok about your product.
Entrepreneurs, like TikTok users, must look beyond the box when strategizing. While key states remain undetermined for TikTok, its predecessor Musically’s users were about 70% female.
While TikTok started off as a platform for younger generations, brands are starting to understand the value it can bring to their operations. However, for others, navigating the short-form video platform can be difficult, House of Marketers is one of the best TikTok Marketing Agencies to assist your company in reaching new heights
How to Use TikTok to Promote Your Business?
It’s critical to understand the platform’s restrictions before placing ads on TikTok. In terms of appearance and feel, the TikTok advertising platform is extremely similar to the Facebook advertising platform. TikTok, on the other hand, places a premium on user experience and engagement. It’s beneficial to us as advertisers, but we need to understand how to navigate this ecosystem. Because how people interact with your commercials has such a big impact on how well they perform, you need to be innovative and eye-catching in your advertising. House of Marketers is a TikTok marketing firm with expert teams that work with clients to leverage TikTok’s power. Brand channel management teams, paid advertising specialists, and content creators collaborate with the world’s largest specialized TikTok influencer management team.
Types of Ads on TikTok
Here’s a list of all the different types of advertising you may place on TikTok’s ad platform and apps. In some places, not all ad types are available. Further down in this post, you’ll find the TikTok ad requirements for all formats.
In Feed Ads
As you go through the For You page, In-Stream Ads show in the native news feed. CTAs that lead to your website, app download page, or encourage you to take action right on the platform can be included in these sponsored posts (e.g.invite to participate in a branded challenge).
On TikTok, this is the only advertisement format with a self-service option. You place a bid, and the platform performs an ad auction to determine if your ad will be seen to the person you’re targeting at any given time, just as on Facebook or Google. The other forms of advertising necessitate a daily, weekly, or monthly budget.
Branded Hashtag Challenge
TikTok’s Branded Hashtag Challenge is a unique feature. Branded hashtags can be seen on TikTok’s Discovery page. When you click on a sponsored hashtag, you’ll be led to a TikTok page with a brand logo, a link to the company’s website, a description of the challenge, and a list of popular videos that utilize the hashtag. Hashtag challenges are viral campaigns that allow marketers to quickly obtain followers on TikTok by using hashtags.
TikTok’s Hashtag Challenge Plus adds a shoppable component to the hashtag for e-commerce firms interested in participating in hashtag challenges. Although the feature has yet to be formally launched, it has already been tested by Kroger, an American retailer.
Brand Takeover
Full-screen When a user starts the TikTok app, static or dynamic displays show. Because the category is limited, TikTok assures that each user only sees one Brand Takeover every day. This is also why this type of advertising is so expensive.
Carousel Ads
These ads are exclusively available in TikTok’s News Feed applications and include up to 10 photos with different captains in each ad.
Advertisements with a spark
Your brand can utilize Spark advertisements to promote organic content from your account or other users. Spark Advertisements offer a 24 percent greater completion rate and 142 percent higher engagement rate than normal In-Feed ads, according to the TikTok study.
Ads With Images
These include an image, brand or app name, and ad text and are exclusively available in TikTok’s News Feed applications (BuzzVideo, TopBuzz, and Babe).
Pangle ads
Advertisements are distributed through the TikTok Audience Network.
How to Create TikTok Ads
As the platform grows, TikTok advertising is changing at a rapid pace. Before the June 2020 launch of new TikTok for Business solutions, businesses had to contact the company directly to see if they were eligible for advertising. While more features and innovations in the platform’s paid ad solutions may arise in the future, the first step is simple: create an account on the TikTok Ads Manager. After that, TikTok will ask you for some basic information, such as your email address and password. You’ll also need to input a verification code that was emailed to you. You’ll need the verification code delivered to your phone if you want to join up with your phone number.
After you’ve confirmed your agreement to the terms and conditions, click “Sign Up.”
Strategy for Running TikTok Ads
It’s time to launch your TikTok Ads once you’ve completed all of the creatives for your ad campaigns. When launching your advertising, utilize the following strategy:
- Each of your ad groups should be launched without any targeting. Allow the platform to do all of the work while you focus on your creatives.
- Find the most successful creatives. After you’ve identified the top-performing creatives, you may move on to the next phase.
- Begin by listing specific interests linked to the goods you’re selling. After a while, you’ll start to notice winning creatives and interests that result in the highest conversion rate.
- It’s time to scale up. Increase the budgets allocated to the winning combos
Scaling the TikTok Ads
When growing TikTok advertisements, try not to make the process too complicated. When it comes to ad scaling, there are two options:
- Every 48 hours, gradually boost the budget on all winning ad groups by 20%. We’ve discovered that even when the budget is increased, ad groups continue to perform effectively
- Create a CBO (Campaign Budget Optimization) campaign out of your winning ad groups and launch it with a larger budget
- Use Marketing Services that create a TikTok marketing approach that distinguishes your company. By developing a thorough TikTok marketing strategy to best portray your brand to the active user base, the best Marketing Services like House of Marketers highlights what makes your business exciting and unique
Basic Takeaways
In this new year of 2022, don’t be scared to venture into uncharted territory with your marketing. It’s time to try new channels, raise your CRs, and enhance your profits. TikTok is the ideal platform for such an expedition. If you’re just getting started with TikTok advertising or aren’t getting the results you want, try this unique technique from TikTok advertising.
