Print provides a lot of clarity. More than 300,000 Americans work as advertising and marketing managers. Many of them work with print advertising, despite the rise of digital media.
Creative flyers can grab people’s attention just as much as television ads can. They provide essential information that people find trustworthy. But you can’t just type up an article and hand it out.
What marketing techniques should you follow in your text? What graphics should appear on your flyer? Where can you learn how to make a flyer?
Answer these questions and you can produce substantial print marketing materials in no time. Here is your quick guide.
Table of Contents
Write Snappy Text
Start your flyer off with a memorable title. The name of your company or a description of what your flyer contains will not suffice.
If it is appropriate, you can choose a funny title. You can riff off of an idiom, or you can make a pun. When all else fails, you can use action words and alliteration that catches the viewer’s eye.
Your text should focus on the benefits that you provide. Talk directly to them by using “you” and “your.” Tell them how much money or time they can save by scheduling an appointment with you.
Include a case study. Describe a problem that occurred in the local area that you solved. Quote from the person you helped and feature their photograph.
Make sure you spend a long time proofreading your text. Even one spelling error can make you seem careless.
Choose Appropriate Yet Beautiful Graphics
Whenever possible, use graphics that you create yourself. Take your own photographs of projects you have completed and people you have worked with. Stock photographs can seem stilted and artificial.
Put your company logo in one of the corners on the right side. It can go up top, or it can go on the bottom.
Going on the bottom can work if your logo has your company website. It serves as an implicit reminder to the viewer to go to your Internet page.
You can include graphs, especially if you are comparing yourself to your competitors. Print all of your graphics in full colors. Use contrasts to underscore the differences between your business and others.
Employ Good Flyer Design Techniques
Don’t fill your flyer from top to bottom with text and images. This will reduce your flyer conversion rates because your page will seem cluttered. Provide white space so the viewer’s eye can take a break.
You can use bold to make titles and subtitles prominent. But you should never put something in all caps. It makes the text hard to read, and it makes you seem desperate.
You can design a flyer with software you find online. Try out a few drafts before you print your copies. You can rely on a flyer template, especially if you are in a rush.
How to Make Creative Flyers
Creative flyers have several major qualities. They start with a title that draws the viewer in. They provide important details about a business, going into specific case studies.
Flyers contain original graphics, namely photographs that demonstrate finished projects. They contain a company’s logo and colorful graphs.
Each flyer has a beautiful design. It incorporates white space and bold font to organize specific sections. You can design your own flyer through online software.
Marketing may be modern, but the classics still count. Follow our coverage for print and digital marketing guides.
