Today’s digital marketplace is highly competitive, and companies are looking for new ways to get new customers. They also seek interesting ways to keep the existing customers engaged.
Reaching out to customers is gaining considerable importance in the wake of the pandemic, and email marketing is an excellent way to achieve this. Email campaigns help marketers to deliver messages to their subscribers easily and influence customers’ behaviour favourably.
To derive the most from their email marketing efforts, brands need to adjust their marketing strategy to consider the emerging new email trends. An email marketing firm can help marketers to keep up with the recent innovations in email marketing.
Email marketing trends in 2022 are full of interesting possibilities and opportunities. This article is all about those futuristic benefits that justify why businesses should focus more and opt for email marketing initiatives.
Table of Contents
Integration of Artificial Intelligence (AI)
Artificial intelligence is an emerging innovation, which businesses are still skeptical about how to derive the best out of it. To make the marketers’ job easier, choose resources that are available online to understand how AI offers business benefits for email campaigns.
Some of the applications of Artificial Intelligence for email marketing are:
- Creating email subject lines that can increase open rates.
- Optimization of email sending times.
- Cleaning up subscribers’ lists. Identify recipients who are unresponsive to your email campaign.
- Email campaign reorganization enabling strategy fine-tuning based on performance metrics.
- Simultaneous processing of a huge volume of customers’ data.
- Analytics-based accurate outcomes predictions.
- Optimization of email surveys.
Artificial intelligence increases the speed of your email marketing campaigns by completing time-consuming manual tasks quickly.
Artificial intelligence helps a great deal in email content personalization. For example, it can help you deliver different types of content to different customers from your customer relationship maintenance system based on available customer details such as their preferences, online buying behaviour, etc.
Diversity Of Platforms
Mobile optimization is important for an email marketing campaign to be successful among mobile users. As a marketer, you need to make sure that your emails offer the same kind of experience to all your subscribers irrespective of the type of their device and the platform their device uses.
Your emails should be similar on both mobiles and desktops with adaptive content and consistent design. In addition, utilizing responsive email templates makes your emails error-free when users scroll across various devices.
Getting help from a technology firm helps email marketing companies in this regard. Software outsourcing enables you to strategize your email campaigns effectively to derive the most from the diversity of platforms/devices.
Interactive Email Campaigns For Engagement
Customer engagement gets a boost with interactive emails, and recent technology advances facilitate just that. Interactivity is a must in your emails in several ways, such as:
- Polls, surveys, and interactive content generated by users.
- Animated call to action buttons.
- Inclusion of gamification components
- Advanced design mode options such as dark or light mode viewing choice.
- Rollover effects to display product offerings.
- Use of hover-over images and high-quality gifs.
- User-controlled images and product carousels.
Interactive emails offer a good reading experience to your customers, entertaining and engaging them immensely. Interactive emails also enhance personalization by including customer trivia like their name, date of birth, etc., that are unique to a particular customer.
Inclusion Of User-Generated Content
User-generated content in your marketing emails increases organic traffic and results in high conversion rates. In addition, if included in your emails, positive customer feedback earns the trust of your customers. It also increases the possibility of your readers making product purchases from you. An added attraction is that the user-generated content is free, and its inclusion in your emails is simple and easy.
Some of the popularly used user-generated material are:
- Photos of customers using your products
- Customer survey or opinion poll results
- Customer reviews and testimonials
Together with a well-placed call-to-action button, the contents mentioned above can do the magic and generate more sales, thereby more revenue!
You can encourage your customers to send their photos with your products and ask your social media fans with a considerable following to tag you. These are some inexpensive ways of getting user-generated material, and it is wise for a marketer to capitalize on that!
Hyper-Personalization
Customers don’t want to be one in the herd. They wish to feel special and expect unique offerings. Personalization helps you achieve that. Artificial Intelligence facilitates that. It enables analysis of open email rates, customers’ preferred products, their purchase behaviours, etc., and customize your emails accordingly.
In 2022, marketers look for hyper-personalization enabled by technology assistance in:
- Making product and content recommendations based on customer segments.
- Product and content suggestions for a particular customer.
- Customer-based trigger emails.
- Customized promotions for targeted advertising.
Final Thoughts:
Given the pandemic, 2022 is going to be more demanding and more challenging. But email marketing will be an undeniable world of benefits and advantages enabled by cutting-edge technologies like Artificial Intelligence. However, it takes foresight and smart strategies for marketers to derive the best from email marketing in the coming years.